successful use of celebrity status and money

i really like brad pitt. he has commissioned 13 architecture firms to design and rebuild new orleans lower ninth ward using green development and technology. the project is called make it right (makeitrightnola.org) and one can visit the site and contribute by donating money for solar panels, low flush toilets, solar water heaters or adopting whole houses which seems to be a more direct and more exciting way to be charitable while contributing to the environment as well. he and steve bing are each matching $5 million in funds towards this project.