Can big companies save the environment?

Clorox has bought Burt's Bees, a natural cosmetics company, for $913 million. Although we think of the Clorox company being a haven for toxic household products, according to the NY Times, Clorox is in the process of remodeling their image into a green company with not only Burt's Bees, but also their own line of green products. The debate is whether a noxious chemical company can uphold the standards of healthy, natural skin products. Selling out seems to be Burt's Bees crime, but the company's former creator and owner, Roxanne Quimby, with the money from the sale of her company, has bought over 100,000 acres of land for preservation. And you can't really shake a stick at that. People who create natural, organic, sustainable, eco-friendly companies who then go on to sell out out to bigger businesses have the opportunity not only to pave the road for more green products and entrepreneurs, but turn their profit into larger environmental gains. These industrial, corporate giants who absorb the smaller, trend setting companies are then responsible for upholding the purchased companies' values, ingredients, etc. This is where money and small groups of people have the chance to shape the behavior of larger amounts of people in more positive ways. Burt's Bees/Clorox is now setting its own standards through buying offsets for 100% of their carbon emissions, trying to have zero landfill trash in 12 years, producing a Clorox brand 99% natural household detergent, and by policing other companies' assertions that their product are "organic" or "natural".